Tether Expands Stake in Juventus Amid Strategic Diversification Push
Tether has deepened its investment in Italian football giant Juventus, signaling confidence in the club’s long-term value despite recent on-field struggles. The stablecoin issuer increased its stake after initially acquiring 8.2% of share capital last year, a move that now gives it greater voting influence.
Juventus, while historically dominant in Serie A with 36 league titles, currently sits fifth in the table. Tether’s expanded commitment comes as both a financial play and strategic partnership opportunity. "This investment reflects our belief in Juventus’ brand equity and global fanbase potential," a company representative stated, hinting at future collaborative ventures.